Sr Web Analytics Engineer SEM

US Web Management, LLC/Ipock Art & Music, WA   (1/2003-Present)   Senior Web Analytics Engineer
Responsible for Web analytics, marketing, SEO, database optimization, optimization of customer websites, customer education and ecommerce administration Perform Web Analytics for customers; edit landing pages for title, description, keywords, alt tags, visible page content, placement of keywords at top and bottom of the page, incoming links. Includes search engine submissions and hand submissions for customer sites.

• Send reports to customers for: Site up times, Weekly SEO work completion, Keyword analysis and Site optimization
• Commented site files for most recent edits using keywords.
• Communicate with customer about requirements and fulfillments
• Install and integrate search engine friendly shopping carts, and payment gateways, to work with point of sale systems, and merchant accounts.
• Increased Google PageRank 10% for prior customer site www.empresspalace.com, working two to three days a month on their site. (Previous customer)
• Increased Google PageRank 20% for www.uswebmanagement.com, and 10% for www.ipockdesigns.com, and www.ipockmusic.com, in seasons working one day a month on each site. (US Web Management sites)
• Pay-per-click ad management for Google AdWords, Yahoo Search Marketing (previously Overture), Microsoft AdCenter and other pay-per-click sites for US Web Management, LLC and customer owned sites.
• Completed Google AdWords Seminar and Omniture Training
• Web administration for US Web Management, LLC owned sites and customer sites: hosting, domain management, database administration, (using MySQL, MySQL admin, Navicat Lite for MySQL and Microsoft Excel), PHP coding, site migrations, Linux and Microsoft server account administration and site design creation and updates.
• Drill down unique visitor patterns, sources and additional tracking of visitor movement and referring URLs on the sites.
• Use Dreamweaver, TextPad and Adobe GoLive for pixel, JavaScript, and HTML tags and coding. 
• Research in SEO features of shopping cart programs to leverage new technologies for customers for their industry keywords and key phrases. Research on the effect of social networking and video ads on page rank using key performance indicators.

OM Originals, WA   (1/2007-2/2007)   Office Manager/IT Project Manager
Responsible for project management, assistance with marketing, training owner in search engine marketing, IT help desk for customers, and office management (entering invoices, corresponding with customers, and administrative tasks).

• Taught Web Analytics techniques to the owner, resulting in a 20% improvement in site ranking on a very tight budget.
• Assisted financial decision-making process by providing research results on CRM, and properties analysis.
• Scheduled workflow on online OM calendar.

Learning Outlet (1/2008-present) For US Web Management Customer
Responsibilities include web analytics, marketing, SEO / SEM, database optimization, installation of company software, coding for web applications and training owner of the site for management of company databases. The new site is set to start marketing again after March of 2010. Learning Outlet is closing the brick and mortar store, due to successful RIO on the website.

• Perform Web Analytics; edit landing pages for title, description, keywords, alt tags, visible page content, placement of keywords at top and bottom of the page, incoming links.
• Marketing includes search engine submissions and hand submissions for customer site, sending reports to customer for site up times, weekly SEO work completion, keyword analysis, site optimization, using several tools for analytics and for drilling down unique visitor patterns, sources and, additional tracking of visitor movement and referring URLs on the sites. Commented in site files for most recent edits on customer web site, unique visitor response tracking in preparation for optimizations per landing pages. Search engine marketing and submissions on new cart are to be completed approximately March of 2010, awaiting customer promised order. Keyword research, creating reports for customers, ranking research and submissions
• Install and integrated two search engine friendly shopping carts including one compatible with payment gateway, point of sale system, and merchant account for www.learning-outlet.com.  SEO work is completed awaiting next marketing phase.
• Hosting management, domain management, database administration, (using MySQL, MySQL admin, Navicat Lite for MySQL and Microsoft Excel), PHP coding, site migrations, Linux and Microsoft server account administration and site design creation and updates.
• Use Dreamweaver, TextPad and Adobe GoLive for pixel, JavaScript, and HTML tags and coding. 

Mary Ellen Stone (10/2008 - 4/2009) For US Web Management Customer
Responsibilities included web design for Web analytics, marketing, preparation for SEO, and teaching site owner about current marketing. Other responsibilities included future marketing.

• Perform Web Analytics for customers; edit landing pages for title, description, keywords, alt tags, visible page content, placement of keywords at top and bottom of the page, incoming links. Includes search engine submissions and hand submissions for customer sites.
• Graphic and web design
• Domain and hosting management during build.
• Use several tools for keyword research, in preparation of future Search Engine Marketing
• Use Dreamweaver, TextPad and Adobe GoLive for pixel, JavaScript, and HTML tags and coding. 
• Future marketing order as promised by customer

• Bachelor of Science in Information Technology, Software Engineering, University of Phoenix (2008).
• Computer Configuration and Maintenance, Lower Columbia College (2008).
• Information Processing Certificate (Valedictorian), Trend Business College (1991).

• Member, IEEE Computer Society.
• Member, IEEE Women in Engineering.
• Member, Kalama Chamber of Commerce.